Ceasar Munoz builds the demand-generation engines that turn marketing from cost center into compounding revenue. As CEO and co-founder of Silver Spoon Agency, he leads a 30-person team across New York, Thessaloniki, and London that has driven over $600 million in client revenue across 200+ businesses, deploying full-funnel strategy spanning paid social, web, AI-driven targeting, and conversion infrastructure.

"Marketing is a P&L line. Spend like it. Measure like it. Defend it like a finance committee will read it — because they will."

Before founding Silver Spoon, Ceasar spent 17 years with the NYPD — a foundation that shaped the disciplined, high-stakes decision-making he brings to commercial growth work today. He also co-founded Herculeads, a SaaS platform for marketing performance, and remains an active operator-investor across multiple ventures.

At VDS, Ceasar leads demand generation and commercial growth engagements for PE-backed and middle-market companies: GTM strategy for portcos under value creation pressure, marketing leadership search, fractional CMO mandates, and the brand and demand infrastructure required to support EBITDA expansion. He is a frequent industry speaker, including on Microsoft's X-Stage, where he focuses on practical, ROI-driven approaches to modern B2B and B2C marketing.